ICF PCC · CXPA Member · Bilingual Leadership & Events · GCCTurning Potential into Legacy

Leadership Development & Executive Presence Strategist

Develop leaders people choose to follow.

Dr. Faten Salama partners with leaders and organisations to strengthen leadership presence, communication and people capability—drawing on more than 18 years of professional experience across sectors and markets.

Turning potential into legacy.

Dr. Faten Salama
Dr. Faten Salama, MBA, ICF PCCExecutive & Leadership Coach
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18+years of professional experience spanning aviation, service, leadership, learning, talent development and coaching
15authorised organisations represented in the experience portfolio
GCCavailable to travel throughout the region
2languages of delivery: Arabic and English

What we solve

Development built around the moment that matters.

Every engagement starts with the business context, the audience and the behaviour that must change. Programmes are shaped around relevant practice—not generic slides.

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Tailored for organisations

Executive Presence & Communication

Build the voice, composure and influence leaders need in high-stakes rooms, presentations and public forums.

  • Public speaking
  • Executive presence
  • Personal brand
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Tailored for organisations

Leadership Development

Practical journeys for emerging, mid-level and senior leaders—designed around real workplace behaviour.

  • Leader as coach
  • Team performance
  • Difficult conversations
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Tailored for organisations

Customer Experience

Move teams from service scripts to customer-centred judgement, empathy, ownership and consistent execution.

  • Service excellence
  • Customer orientation
  • Service recovery
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Tailored for organisations

Human Performance & Wellbeing

Strengthen emotional intelligence, healthy boundaries and sustainable performance within a professional, non-clinical scope.

  • Emotional intelligence
  • Resilience
  • Sustainable performance
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Tailored for organisations

Strategy & Organisational Capability

Translate direction into priorities, measures and action—especially for operational, project and technical environments.

  • Strategic planning
  • Execution
  • Capability building
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Tailored for organisations

Coach Education & Mentor Coaching

Develop coaching capability through ethical practice, reflective learning and alignment with ICF Core Competencies.

  • Coaching skills
  • Mentor coaching
  • Coaching culture

Signature experience

Public Speaking That Sells

Confidence, presence and influence—developed through four immersive, in-person days.

For leaders, entrepreneurs, coaches and subject-matter experts who need their ideas to land. Participants move from self-awareness to audience connection, persuasive structure, live practice and a final showcase.

Request the programme brief
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Day 01

Own the Stage

Presence, mindset and the confidence to be seen.

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Day 02

Captivate & Persuade

Audience connection, story and message architecture.

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Day 03

From Knowing to Doing

Recorded practice, feedback and deliberate improvement.

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Day 04

Shine & Inspire

A final performance that integrates voice, story and influence.

Speaking, media & events

Lead the room. Elevate the conversation.

Available across the GCC, Dr. Faten Salama brings bilingual fluency, executive-level preparation and warm audience connection to conferences, leadership forums, panels, interviews and broadcasts.

Bookable in Arabic and English throughout the GCC.
MC / HOSTBilingual event host in action
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Bilingual MC & Event Host

Confident Arabic–English event flow, audience connection and executive-level preparation for conferences, forums and corporate gatherings.

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Panel Moderator & Executive Interviewer

Well-researched conversations that surface useful insight, balance different voices and keep complex discussions moving with purpose.

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Public & Keynote Speaker

Leadership, influence, communication and human-performance talks shaped for the audience, the occasion and the action that should follow.

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TV & Radio Guest · Expert Contributor

Clear, accessible expert commentary on leadership, workplace behaviour, communication, generations and personal development.

Selected event record

A focused selection of MC, event-hosting and panel-moderation engagements.

On stage and in the room
2025

Arab Coaching Forum — 5th Edition

Riyadh, Saudi Arabia

Event MC · Board of Trustees
2025

Identity Brand — Inspire Summit

Cairo, Egypt

Event MC
2025

ACF Annual Gathering

Cairo, Egypt

Event MC
2024

Arab Coaching Forum — 4th Edition

Abu Dhabi, United Arab Emirates

Event MC · Panel Moderator
2022

Inspire Summit

Cairo, Egypt

Event MC · Panel Moderator

Evidence, not theatre

A measurable learning experience.

A multi-cohort Alpha Group engagement combined leadership, service and sales development across five full-day learning experiences.

These figures evidence participant reaction and immediate learning. They are not presented as proof of long-term behaviour change or financial ROI.

114participants across five full-day cohorts
87%average post-program knowledge-check score
48/49feedback respondents said they would apply the learning
47/49were very likely to recommend the experience

Selected experience

Trusted across institutions, industries and borders.

The organisations below authorised the use of their names and logos. Engagement scope varied by organisation and included coaching, training, talent development and executive education.

Executive Council of Dubai
Executive Council of DubaiC-level leadership coaching
CIPS
CIPSSoft-skills training
AW Rostamani Group
AW Rostamani GroupTalent development
University of Sharjah
University of SharjahExecutive education coaching
National Bank of Egypt
National Bank of EgyptLeadership development
AMOC
AMOCStrategic management
MIDOR
MIDORStrategic management
ENPPI
ENPPIStrategic management
Ministry of Petroleum & Mineral Resources
Ministry of Petroleum & Mineral ResourcesStrategic management
BSF
BSFMid-management development
Style Design
Style DesignLeadership coaching
Saudi Commission for Health Specialties
Saudi Commission for Health SpecialtiesExecutive coaching
Legacy Coaching Institute
Legacy Coaching InstituteLeadership programmes & mentor coaching
American University of Sharjah
American University of SharjahLeadership development
King Saud University
King Saud UniversityQyadiat leadership coaching
Dr. Faten Salama facilitating a learning session
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About Faten

Strategy in the mind. Humanity in the room.

Dr. Faten Salama, MBA, ICF PCC, is an executive and leadership coach, learning and development strategist, facilitator, bilingual MC and event host, panel moderator, executive interviewer and keynote speaker.

Across more than 18 years of professional experience, her career has spanned aviation, service, retail, financial services, higher education, the public sector and media across the GCC and Egypt. She is also an Accredited Institutional Training Consultant and CXPA member.

Verified professional foundation

ICF Professional Certified Coach (PCC)Valid through 31 July 2027
MBA · Hult International Business SchoolDegree conferred in 2013
Professional postgraduate qualification in Business Psychology · Royale Business College UKCompleted August 2026
Professional Doctorate in Human DevelopmentProfessional qualification · certificate dated January 2024
Accredited Institutional Training ConsultantNational Council for Training and Education · CT/23/1449 · valid through 20 March 2028

Professional credentials & affiliation

ICF PCC credential
ICF PCC credentialProfessional Certified Coach
CXPA Member
CXPA MemberCustomer Experience Professionals Association

Client voices

What growth felt like from the other side.

Testimonials reflect individual experiences and do not guarantee specific outcomes. Excerpts may be lightly edited for length and clarity and are published with permission.

Faten was constantly curious, passionate and empathetic. I was impressed by her energy, intellect and sense of purpose. I highly recommend Faten to anyone looking for an empathetic and inspirational coach.
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Razan KilaniMSc Psychology · ICF MCC
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Faten excels at designing and delivering impactful training programmes that resonate with diverse audiences. Her sessions are engaging, leaving participants motivated and equipped with practical skills to excel in their roles.
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Moustafa ShalashExecutive Director of Executive Education · Ajman University, UAE
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Before 2026, I supervised a team of four. Today I manage a department of 40 employees. I received two promotions only three months apart. Thank you for preparing me for this stage.
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Dr Amani MohamedSaudi Commission for Health Specialties
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Her mentorship has strengthened not only my coaching skills but also my confidence, self-awareness and leadership approach.
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Eyad FadulDirector of Licensing & Training Center · Hajj & Umrah Sector, KSA
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There are teachers who deliver knowledge, and there are mentors who transform the way people think, lead and grow. You have been one of those rare mentors.
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Mooza AlkuwariChief Compliance Officer · Qatar
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Faten is energetic, hardworking, supportive and professional. She has excellent communication skills, is an excellent listener, and left a very positive impression on everyone she worked with.
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Hisham Rinawi, MBAOperations Manager · Walmart, Canada
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Working with Coach Faten throughout my PCC journey was truly transformative. She was more than a mentor—a source of inspiration, wisdom and unwavering support.
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Rabeb OueslatiLearning & Development Lead · Growship, KSA
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You never hesitated to share your knowledge, and you were truly committed to ensuring every concept was clear. I am glad I had the opportunity to learn under your guidance.
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Ammar AhmedArea Sales Manager · Jeddah, KSA
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Media & expert contribution

Expert perspective, beyond the stage.

Selected authorised TV, radio and digital appearances in which Dr. Faten contributes expert perspectives on leadership, communication, workplace behaviour and human development.

Selected radio appearances

Guest interviews and expert contributions across leading Arabic-language radio outlets.

Al Arabia 9990s FMPanorama FMSky News Radio

Bring the real challenge

What does your next level of leadership require?

Share the audience, the context and the change you need. You will receive a focused conversation—not a generic proposal.

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